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E-Newsletter Advertising: Three Do's and Two Don'ts (E-Commerce Times)
If you haven't done so yet, it may be time to consider adding third-party industry e-newsletter advertising to your marketing mix. Online advertisements can motivate your audience to act. According to a recent engineering trends survey, 87 percent of respondents stated they visited an advertiser's Web site after viewing an online advertisement -- an impressive number.
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Google postpones planned Yahoo online advertising deal (BusinessWorld Online)
SAN FRANCISCO -- Google said Friday it is postponing a planned online advertising tie-up with Yahoo to allow more time for US anti-trust regulators to consider the ramifications of the deal.
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High court to hear cigarette advertising case (CNN)
WASHINGTON (AP) -- The Supreme Court opens its new term Monday with arguments over limits on lawsuits against tobacco companies.
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Titan Worldwide, Leaders In Transit Advertising, To Create World's Most Ambitious Digital Out-of-Home Offering (PR Newswire via Yahoo! Finance)
By the end of 2008, brand new breeds of digital signs will start to change the way brands advertise to consumers and how consumers respond to advertising in the United States, United Kingdom and Ireland.
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Out of Home Video Advertising Bureau to Debut Guidelines at Digital Media Summit (PR Newswire via Yahoo! Finance)
The Out-of-Home Video Advertising Bureau today announced that the public release of the Audience Metrics Guidelines will take place at OVAB's Digital Media Summit: Focus on Digital OOH.
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Barcelo Hotels & Resorts Appoints John Schultz as Marketing/Advertising Manager for the U.S. and Canada (PR Newswire via Yahoo! Finance)
Barcelo Hotels & Resorts today announced the appointment of John Schultz as Marketing/Advertising Manager for the U.S. and Canada Mr. Schultz will report to Claudio Zboznovits, Vice President of Sales & Marketing for Barcelo Hotels & Resorts in North America.
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Claire Beale On Advertising: A new creature stalks the giants of adland (Independent)
This week I have a story for you that could change the international advertising landscape. But first, let's wallow in a little bit of advertising nostalgia.
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BlackArrow Raises $20 Million For On-Demand TV Advertising (TechCrunch)
TV advertising doesn't have to be just on TV. That's the premise behind BlackArrow , a startup that caters to the cable industry by offering a way to place ads on broadband Web video, on-demand TV, and digital-video recorders (with unskippable ads). The company is announcing a new $20 million round of funding from existing investors Cisco Systems., Comcast Interactive Capital, Intel ...
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Google Deal With Yahoo Draws More Opposition (New York Times)
The Justice Department’s antitrust investigation of the advertising partnership between Google and Yahoo has revealed the growing resentment and fear of Google’s power among some of the biggest players in the advertising industry — the very customers that Google needs to keep expanding its business.
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Blackarrow Takes $20 Million (New York Times)
Blackarrow , a developer of dynamic cable advertising, has landed $20 million in a second round.
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