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Advertising inches forward in Dearborn Schools
DEARBORN — Dearborn Public Schools took a cautious step forward in allowing advertising on school grounds when the board asked the policy committee to review the district’s rules and see what other schools are doing.
www.pressandguide.com
Cegedim Strategic Data (CSD) Tracks Pharmaceutical Companies' Print Advertising Investments
PARIS-- - Cegedim Strategic Data , leading provider of integrated healthcare market research and worldwide promotional audits, has released audited marketing figures on pharmaceutical companies' print ...
finance.yahoo.com
Drug Makers Dial Down TV Advertising
Pharmaceutical companies have cut spending on television advertising by 20 percent over the last five years, according to a Nielsen study. Analysts expect drug advertising to continue to fall as more brand-name drugs face generic competition.
prescriptions.blogs.nytimes.com
Tic Tac® Mints Launches Interactive Advertising Components of Shake It Up™ Campaign
SOMERSET, N.J., Feb. 6, 2012 /PRNewswire/ -- The iconic Tic Tac® brand launched today a series of interactive advertising and mobile experiences for its first-ever 360-degree marketing campaign – Shake ...
finance.yahoo.com
Zynga Tests 'Reward Advertising' in CityVille
Zynga, aiming to expand its advertising revenue without annoying users, is quietly experimenting with "reward advertising" on CityVille that lets players earn energy by interacting with a sponsor.
news.yahoo.com
A ban on junk food advertising will not help reduce obesity in kids
Bans on junk food advertising will not work, but better labelling and more education might.
www.brisbanetimes.com.au
Facebook's Fixing Its Mobile Advertising Problem
As Internet use moves from the big screen to littler pocket computers, Facebook is struggling with turning its popular, yet buggy, phone aps into money-makers. During its IPO filing last week, Facebook candidly admitted that even though over half of its 845 million members log into the social network via their cell phones, the company doesn't know how to make money off those eyeballs. "We do not ...
news.yahoo.com
North Korea stresses power of advertising
An economic journal in North Korea has stressed the importance of advertising to compete against "capitalists" in overseas markets, according to a news report.
news.yahoo.com
Prescriptions Blog: Drug Makers Dial Down TV Advertising
Pharmaceutical companies have cut spending on television advertising by 20 percent over the last five years, according to a Nielsen study. Analysts expect drug advertising to continue to fall as more brand-name drugs face generic competition.
prescriptions.blogs.nytimes.com
FTC reviewing online advertising rules
The rules of online advertising are about to change. On Aug. 10, 2011, the Federal Trade Commission’s public comment period closed on its revised guidelines for Internet advertising. Now the difficult process of updating the guidelines begins and anyone who advertises or sells on the Internet should pay close attention to the FTC’s actions and [...]
www.northbaybusinessjournal.com
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